Dany Alves

In May 2022, luxury British brand Backes & Strauss announced its collaboration with Brazil and FC Barcelona footballer Dani Alves (pictured) and specialist consultancy ColossalBit to produce a series of NFTs related to the 43 physical timepieces of the ​​“Alves Trophy Collection”, celebrating the 43 trophies won by Alves in his two-decade-long career, says Jessica Bumpus in The New York Times.