The beginning

Headquartered in the Swiss Jura (Le Noirmont), The “Société des Montres Paul Picot SA” was founded in 1976 by the Italian entrepreneur and watch lover Mario Boiocchi.

At that time, the Swiss watch industry was in the middle of the quartz crisis but the founder Mario Boiocchi had a clear vision and a strong values foundation.

A clear vision

Paul Picot aims to manufacture products that combine the rich tradition of the Swiss watchmaking history with a constant innovation.

The products reveal a unique luxury dimension. An accessible luxury not flaunted and exhibited but always characterized by the creation of exclusive and authentic timepieces in which the high quality is obviously a prerequisite and the functional/technical performances are comparable to well-known international high-end watch brands.

Brand values


Since its inception, the overriding goal of Paul Picot has been to cultivate and develop the art of Swiss fine luxury watchmaking.

The quality results from the uniqueness of the components used and the skillful care of each manufacturing process. Quality is guarantee of reliability, conveys confidence to the consumer and creates a sense of eternity.

The Company

Paul Picot is an independent Swiss watch brand. We create with a free spirit. We dare to develop and implement new and innovative ideas. Our Main motivation is the passion an the desire to seduce

Paul Picot produces over 4000 timepieces annually, which are distributed in more than 20 countries around the world. The “Swiss Made” is reflected in all of our products.