Green African Elephant

In support of Gemfields' multifaceted activation "Walk for Giants" in partnership with the international conservation organisation, Space for Giants, whose mission is to protect the remaining great African wildlife, Backes & Strauss has created the Green African Elephant. This scintillating timepiece joins Gemfields' wider capsule collection, which showcases their favourite brand partners all the while fusing the world of jewellery, fashion and conservation together. 

Blurring the lines between horology and jewellery, Backes & Strauss' new Green African Elephant features a slim diamond-set case attached to a tactile bracelet set with two rows of carefully selected diamonds and a third, middle row of emeralds from Gemfields' Kagem mine in Zambia. The natural green mother-of-pearl dial of this time-telling jewel features a meticulously hand-painted elephant, the emblem of "Walk for Giants".     

With the African elephant at the heart of this jewellery timepiece, Backes & Strauss is saying that "time" is literally of the essence here. In a meeting between the world's oldest diamond company, Backes & Strauss, and the world leading supplier of responsibly sourced coloured gemstones, Gemfields, the Green African Elephant has been created in support of the international conservation organisation Space for Giants to help shed light on the importance of protecting and maintaining a harmonious co-existence between Africa's landscapes, its wildlife and its people. Whilst the elephant sits at the core of the watch, the responsibly sourced gemstones, natural green mother-of-pearl dial and the white gold case represent the fruit of the earth. Finally, the watch as a whole represents man's inimitable skills to create such a work of art.