DIGITAL PIONEER

Alexander M. started his journey in digital business by founding "The Good Life Inc." in 2012. What began as a personal mood board displaying the finer things in life, soon became one of the most followed and influential social media platforms in the luxury industry. Today it counts over 1.3 million followers worldwide, amongst which such internationally celebrated figures as Cristiano Ronaldo, Kevin Hart, DJ Khalid and many more.

As a watch enthusiast and lover of precious objects, he was searching for a safe with built-in watch winders which would both keep his collection safe, but also allow it to be displayed in a cool and cutting-edge manner at home. After a personal meeting in the B&Z MANUFAKTUR in Germany, we realized that The Good Life Inc's founder shared much more with us than just his love for fine watches. His pioneering spirit and courage to try new things, and his love for photography and travel, inspired us to create a masterpiece that would not only safely store his rare watch collection but also some of his photography equipment, passport, travel accessories and memorabilia collected during his travels.

After going through some design concepts together, he immediately fell in love with the idea of creating a multifunctional object, that combined classic design elements with innovative materials. The result:
THE ILLUSION "The Good Life" CARBON.